How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
Product 2: Website
For my website, I maintained the same house style and typography, colour schemes e.t.c in order to keep a consistent brand identity that loyal audiences will recognise to create a cross platform convergence. This consistency will also connote authenticity and a genuine feel to the audience, building a trust between the editors and readers and therefore encourage brand loyalty and continued engagement. I have embedded a social media bar on my website so allow audiences to consume products in as many forms as possible, which will hopefully increase audience engagement and also readership and awareness, due to the ability to share and retweet posts on apps such as Twitter, Instagram and Facebook, which isn’t possible on a website alone. Social media is also where 16-25 year olds consume most of their media. I have featured the same competitions as on my contents page and giving print readers no other choice but to sign up to competitions, e.g the production behind the scenes videos, or Michael Jackson remakes, encouraging further active engagement. The intertextual reference to Michael Jackson reflects the zeitgeist of the era, firstly due to the youth still finding his music relevant, but also due to the uproar in controversy in the wake of the documentary ‘Leaving Neverland’, his relevance in the media rose significantly, his fans actively supporting him despite the criticism, influencing them to participate in this competition which reflects him in a positive light. The competition may attract secondary audiences such as other fans of his music or parents who were around for the ‘peak’ days of the Jackson 5.
As well as on my contents page, I have used both males and females on my website to maximise audience attraction and appeal. I have also featured a male arising rapper who reflects a working class, C demographic, the socio-economic group that most of my target audience will belong to, making the model relatable for the audience. To represent contrasting cultural groups (as specified by the brief), I have featured a ballet dancer as my other focus, reflecting a higher-end interest and the AB1 socio-economic group, further maximising audience appeal.
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