Statement of Intent
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
I have used the same typography, tone and colour schemes across both my print products and my website in order to maintain a sense of brand identity which the readers can immediately recognise. I have included competition opportunities such as creating a behind the scenes video, which was promoted on my print contents page but readers had to post entries online, this ‘call to action’ feature encouraging maximum engagement across both media platforms. The winner of the competition was also uploaded online, using recognition and fame not only to flatter the reader but also to entice other readers to enter the competition. I have included my website on both the front cover and contents page so it cannot be unnoticed by audiences, highlighting its significance and almost forcing audience to invest in both platforms.
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