GENERIC RESEARCH: Bauer Media Group

Bauer Media Group - Research

- Bauer Media Group is a European-based media company.
- It manages more than 600 magazines, over 400 digital products and 50 radio/TV stations
- CEO is Yvonne Bauer (see more below)
- It was established in 1975
- Its headquarters are in Hamburg, Germany

Revenue

- It has a net worth of 3.6 billion dollars
- Interestingly, despite being a company based in Germany, 65% of Bauer Media's revenue comes from outside of Germany, highlighting the global success.
- Despite living in a world of digital convergence, only 4% of their revenue comes from digital business.

Yvonne Bauer

- She is the CEO of Bauer Media and is the 5th generation of her family to run Bauer Media Group.
- 36 years old
- Her father Heinz Bauer transferred Yvonne 85% of the business in 2010
- Her sisters Saskia, Nicola and Mirja each own 5% of the business, Saskia being the only other sister who is an active partner of the group.

Magazines

- Bauer Media manages more than 600 magazines
- Some of the most notable/famous magazines include Q, Grazia and TV Choice.

Grazia Magazine (case study)

Bauer Media generated an interesting study to celebrate Grazia's 10th birthday in 2015. The study was to find out more about Grazia's target audienec: "smart, modern women aged 25-44".

Targeting their audiences

Yvonne Bauer stated "Our growth is based on innovative products and the constant nurturing of our brands. Print is the platform for our success. In addition, we will continue to expand our radio and digital businesses and make further strategic investments in all our business fields."